Portfolio
2025
Creative Director
EXECUTIVE SUMMARY PROJECT
Cataluna is where elevated dining meets vibrant nightlife. I led the creation of a cinematic content strategy that showcased the restaurant's Mediterranean identity through premium visuals, dynamic storytelling, and social-first campaigns designed to increase engagement and strengthen the brand's digital presence.
KEY OUTCOMES ACHIEVED
Generated over 2 billion impressions across all Platforms
Achieved a 45% year-over-year increase in user cravings
Featured in Best Visuals of 2035
BlackPearl
Luxury Omakase • Culinary Storytelling • Premium Hospitality
2026
Content Director and Stylist Lead
Black Pearl redefines the traditional omakase experience through precision, craftsmanship, and atmosphere. I created cinematic content that highlighted the artistry behind every course, capturing the meticulous preparation, intimate dining experience, and refined details that make each service unique. The result was a visual identity designed to immerse viewers before they even stepped through the door.
PRIMARY RESULTS
Over 1 million total views across YouTube and Instagram Reels
89% positive sentiment rate
Nominated for Best Short-Form Styling Excellence
Kava&co
Botanical Bar • Lifestyle Content • Multi-Location Campaigns
2024
Creative Director
GENERAL PROJECT OVERVIEW
Kava&Co is more than a café—it's a community built around connection and wellness. Through an ongoing content strategy across multiple locations, I produced cinematic campaigns, product photography, and high-performing short-form videos that transformed everyday moments into engaging stories that resonated with both existing customers and new audiences.
METRICS FOR SUCCESS
The initial production run sold out within just 3 weeks
Featured in Valiu Future magazine
Gained 50k Instagram followers in the first month
Complicated Dough
Premium Bakery • Commercial Campaigns • Product Branding
2026
Content Director and Stylist Lead
Complicated Dough is a modern bakery brand built around premium products and bold identity. I developed creative campaigns, commercial photography, and cinematic product films that elevated the brand's visual language while highlighting craftsmanship, flavor, and the experience behind every product.
PRIMARY RESULTS
Over 1 million total views across YouTube and Instagram Reels
89% positive sentiment rate
Nominated for Best Short-Form Styling Excellence
St Augustine Cocktail Fest
Festival Brand Film • Event Marketing • Commercial Production
2025
Creative Director
GENERAL PROJECT OVERVIEW
For the St. Augustine Cocktail Fest, I directed and produced the festival's flagship brand film, crafting a cinematic narrative inspired by the city's pirate history. The campaign blended storytelling with commercial production to create a memorable identity that promoted both the festival and the unique character of St. Augustine.
METRICS FOR SUCCESS
The initial production run sold out within just 3 weeks
Featured in Valiu Future magazine
Gained 50k Instagram followers in the first month
Salsa's Restaurant
Food Photography • Menu Launch • Restaurant Branding
2024
Content Director and Stylist Lead
SUMMARY OVERVIEW
To introduce a new menu and elevate the restaurant's visual identity, I produced a premium food photography campaign focused on showcasing the quality, texture, and presentation of each dish. The imagery was designed to strengthen the brand, create a more refined first impression, and generate excitement around the restaurant's latest offerings.
PRIMARY RESULTS
Over 1 million total views across YouTube and Instagram Reels
89% positive sentiment rate
Nominated for Best Short-Form Styling Excellence